Corporate Overview

Traeger is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbeque. Versatile and easy to use, our grills empower cooks of all skillsets to create delicious meals with a wood-fired flavor that cannot be replicated with gas, charcoal, or electric grills.

Our flagship wood pellet grills are IoT devices and the foundation of a connected cooking platform, allowing users to program cook cycles, monitor temperatures, and control their grill from the palm of their hand through the Traeger app. We complement our innovative cooking technologies with original culinary content that inspires Traeger owners to use their grill and learn new cooking skills. This includes everything from recipes, tips, and tricks to live broadcasted cooking classes with Traeger pros. Our integrated, connected cooking platform motivates Traeger owners to cook often, engage with our content and community, leverage our grills’ IoT capabilities, and purchase our consumables.

Our consumables include natural hardwood wood pellets available in a variety of flavors and an extensive line of rubs and sauces. We also offer premium grill accessories allowing consumers to customize their grilling experience.

At the heart of our brand is a passionate and engaged community called the Traegerhood, comprised of everyone from casual grillers to competition pitmasters and professional chefs. Together with the Traegerhood, we are disrupting home cooking.

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